Archery is not just about arrows on a target, there’s all the behind-the-scenes stuff as well. Don’t dismiss anything as ‘boring’. Even someone carrying a couple of signs can be worthy of a picture, providing it is well composed and your subject is smiling! Misfortune, ie arrows through scoreboards, makes for great posts, too.
Collate an image bank
Take pictures of everything, always. Store the good ones as drafts on your Instagram account, delete the others (or you’ll run out of storage space on your phone). It’s also worth gathering support from other members in the club who can send photos from away-shoots that you can’t attend. It is impossible to cover everything otherwise. You’ll also build your bank of images this way too. Which leads me onto the next point:
I post between three and five times a day, sometimes more if there’s been a big event, competition or prize giving. Ultimately, it’s up to you. Find your own rhythm and stick to it until it becomes a habit. Use inventive captions to make stored photos relevant.
Using the right hashtags will also help shine a spotlight on your club’s account. Popular hashtags include: #archery, #archerylove and #throwbackthursday etc. Don’t be afraid to make up your own: #fletchingfriday is one of mine.
Follow other clubs
This is important. Follow local businesses and other archers, as well. You’ll be surprised how quickly your following will grow. Ours rocketed to over 1,000 in the first 12 months. Not bad for a club with only 200 members.
Make it fun
We’ve touched on this before but it’s important to remember. No one wants to see photos of arrows in the ten-ring all the time (as much as we like to see them when we are scoring). We have a lot of fun at the club and that’s what I try to convey. The captions you write to accompany your images are also key here.
Remember it’s about the people
At the end of the day, the club would be nothing without its members. Let people’s personalities shine through. Just make sure someone has their phone at the ready to capture each moment.
Written by Catherine Whyte.